Integrated Marketing Communications: Strategic Planning Perspectives

4 avg rating
( 3 ratings by GoodReads )
 
9780132199124: Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. Unlike many marketing communications texts Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts in their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook. The result is a textbook with excellent pedagogy and a unified style and approach. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. The book is suitable for use on general marketing communications modules and in more specialist areas such as advertising, public relations, sales promotions and direct marketing.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 120.00
US$ 91.80

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Tuckwell, Keith J.
Published by Prentice Hall of Canada Ltd (2008)
ISBN 10: 0132199122 ISBN 13: 9780132199124
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall of Canada Ltd, 2008. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0132199122

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 91.80
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds