Advertising (8th Edition)

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9780132224154: Advertising (8th Edition)

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

"synopsis" may belong to another edition of this title.

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Moriarty, Sandra; Mitchell, Nancy D; Wells, William D.
Published by Prentice Hall (2008)
ISBN 10: 0132224151 ISBN 13: 9780132224154
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Sandra Moriarty, Nancy D Mitchell, William D. Wells
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Moriarty, Sandra; Mitchell, Nancy D; Wells, William D.
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ISBN 10: 0132224151 ISBN 13: 9780132224154
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Moriarty, Sandra; Mitchell, Nancy D; Wells, William D.
Published by Prentice Hall
ISBN 10: 0132224151 ISBN 13: 9780132224154
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