Marketing Plan Handbook

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9780132237550: Marketing Plan Handbook

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Marian Burk Wood
ISBN 10: 0132237555 ISBN 13: 9780132237550
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Marian Burk Wood
Published by Pearson Prentice Hall (2008)
ISBN 10: 0132237555 ISBN 13: 9780132237550
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Book Description Pearson Prentice Hall, 2008. Paperback. Book Condition: New. Third Edition. Bookseller Inventory # DADAX0132237555

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Marian Burk Wood
ISBN 10: 0132237555 ISBN 13: 9780132237550
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Marian Burk Wood
Published by Pearson Prentice Hall (2008)
ISBN 10: 0132237555 ISBN 13: 9780132237550
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Marian Burk Wood
Published by Pearson Prentice Hall (2008)
ISBN 10: 0132237555 ISBN 13: 9780132237550
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Marian Burk Wood
Published by Pearson Prentice Hall (2008)
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Book Description Pearson Prentice Hall, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Chapter 1. Introduction to Marketing Planning Chapter 2. Analyzing the Current Situation Chapter 3. Understanding Markets and Customers Chapter 4. Planning Segmentation, Targeting, and Positioning Chapter 5. Planning Direction, Objectives, and Marketing Support Chapter 6. Developing Product and Brand Strategy Chapter 7. Developing Pricing Strategy Chapter 8. Developing Channel and Logistics Strategy Chapter 9. Developing Integrated Marketing Communication Strategy Chapter 10. Planning Performance Measurement and Implementation Control Appendix. Sample Marketing Plan: Sonic Superphone Glossary References (endnotes from all chapters) Credits (sources for exhibits, ads, screen grabs) Index (company/product and subject together?). Bookseller Inventory # ABE_book_new_0132237555

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Marian Burk Wood
Published by Pearson Prentice Hall (2008)
ISBN 10: 0132237555 ISBN 13: 9780132237550
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Book Description Pearson Prentice Hall, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110132237555

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Marian Burk Wood
Published by Pearson Prentice Hall
ISBN 10: 0132237555 ISBN 13: 9780132237550
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