Marian Burk Wood Marketing Plan Handbook

ISBN 13: 9780132237550

Marketing Plan Handbook

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9780132237550: Marketing Plan Handbook

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

"synopsis" may belong to another edition of this title.

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