Synopsis
Includes current material on events and issues of importance to European corporations and managers. This casebook provides practising managers with insights into the marketing activities of some key European companies, covering the major field of interest in marketing. The book is European in perspective, and logically structured to cover all the major areas of marketing. Some well known international companies (such as Nivea, IKEA, Carlsberg and M&S) are included.
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European Casebook on Principles of Marketing (European Casebook Series on Management)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. European Casebook on Principles of Marketing (European Casebook Series on Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132276535
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European Casebook on Principles of Marketing (European Casebook Series on Management)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132276535
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European Casebook on Principles of Marketing (European Casebook Series on Management)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-023-02732
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