Items related to Marketing Management: International Edition
New, ship fast, delivered in 5 days in UK. No PO Box.
"synopsis" may belong to another edition of this title.
About the Author:
Synopsis:
Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.
Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.
He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.
For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2006
- ISBN 10 0132296314
- ISBN 13 9780132296311
- BindingPaperback
- Edition number3
- Number of pages544
Top Search Results from the AbeBooks Marketplace
Seller Image
Marketing Management: International Edition
Published by
Pearson Education
(2008)
ISBN 10: 0132296314
ISBN 13: 9780132296311
Used
Softcover-Großformat
Quantity: 1
Seller:
Rating
Book Description Softcover-Großformat. Condition: Gut. Auflage: 3. 500 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Einbandkanten sind leicht bestoßen. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 1120. Seller Inventory # 2019001
Buy Used
US$ 14.22
Convert currency
Seller Image
Marketing Management Marketing-Management
Published by
Pearson Education
(2008)
ISBN 10: 0132296314
ISBN 13: 9780132296311
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Softcover. Condition: Gebraucht. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. 500 pp. Englisch. Seller Inventory # INF1000007320
Buy Used
US$ 3.23
Convert currency
Stock Image
Marketing Management: International EWiner, Russ
Seller:
Rating
Book Description Condition: Used - Good. Seller Inventory # 9780132296311
Buy Used
US$ 97.40
Convert currency
Stock Image
MARKETING MANAGEMENT:INTERNAT
Published by
PEARSON EDUCACION
(2006)
ISBN 10: 0132296314
ISBN 13: 9780132296311
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Muy Bueno / Very Good. Seller Inventory # 100000000836922
Buy Used
US$ 982.77
Convert currency