Floral Design and Arrangement (3rd Edition)

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9780132306089: Floral Design and Arrangement (3rd Edition)
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In Floral Design and Arrangement, McDaniel describes the fundamental skills and methods used by florists to create modern commercial designs. The Third Edition offers the most recent skills and styles, more background explanation of various styles, and more coverage of non-traditional flower markets.

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In Floral Design and Arrangement, McDaniel describes the fundamental skills and methods used by florists to create modern commercial designs. The Third Edition has been both expanded and updated, now offering:

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This book was written to provide a basic instruction in the techniques of floral design. The author has attempted to describe the fundamental skills and methods used by florists when creating modern commercial designs. The beginning floral designer will then be able to develop these skills further in more advanced design work. The material is intended for use in introductory floral design courses at the secondary, vocational-technical school, or college levels. Professionals and commercial florists will also find this book an excellent reference. This new edition has undergone considerable reorganization. New features include a selection of floral arrangements illustrated in color; floral products and current commercial practices have been included to assist in the training of the floral design student; selected chapters have been expanded to include information of concern to floral designers working in non-traditional flower markets; a set of study exercises has been included at the end of each chapter as an instructional aid; and an additional chapter has been added describing the many career opportunities in the American floral industry. Throughout the three comprehensive units of the book, readers will be taken from a discussion on the history, principles, and elements of design, to the construction methods for creating floral designs and the use of dry and everlasting flowers, to a detailed description of commercial florists' designs for all occasions.

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9780133222647: Floral Design and Arrangement

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ISBN 10:  0133222640 ISBN 13:  9780133222647
Publisher: Reston Pub Co, 1988
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