Concepts in Strategic Management and Business Policy, 11th Edition

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9780132323192: Concepts in Strategic Management and Business Policy, 11th Edition
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This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.

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Wheelen, Thomas L.; Hunger, J. David
Published by Prentice Hall
ISBN 10: 0132323192 ISBN 13: 9780132323192
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Thomas L. Wheelen; J. David Hunger
Published by Prentice Hall (2007)
ISBN 10: 0132323192 ISBN 13: 9780132323192
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