This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
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Book Description Prentice Hall, 2007. Paperback. Book Condition: New. 11. Bookseller Inventory # DADAX0132323192