Strategic Management: Cases

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9780132340144: Strategic Management: Cases

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)

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From the Publisher:

Strategic Management: Cases, Third Edition is comprised of the 41 cases found in the main text. The book offers an exceptionally diverse collection of applications-oriented and thought-provoking cases that put the theories in a real- world perspective for students. Over half of the cases are NEW to this edition.

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John A. Parnell; Mark J. Kroll; Peter L. Wright
Published by Prentice Hall College Div (1996)
ISBN 10: 0132340143 ISBN 13: 9780132340144
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John A. Parnell; Mark J. Kroll; Peter L. Wright
Published by Prentice Hall College Div (1996)
ISBN 10: 0132340143 ISBN 13: 9780132340144
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