This book deals with international marketing and is intended to help readers develop their intercultural skillls. The cultural variable is of prime importance in that it impacts upon communication, business negotiation, consumer needs and attitudes and the design and implementation of marketing strategies. The book compares national marketing systems and local commercial customs in various countries, emphasising what is country-specific and what is universal. Instructor's Manual (0-13-236183-3).
"synopsis" may belong to another edition of this title.
The cultural variable of international marketing is of prime importance in that it impacts communication, business negotiation, consumer needs and attitudes, and the design and implementation of marketing strategies. This book compares national marketing systems and local commercial customs in various countries, emphasizing what is country-specific and what is universal. Covers selling, negotiation, and marketing communications, with new chapters on cross-cultu ral consumer behavior and the cultural aspects of regional integration. For export marketing managers, as well as anyone involved in marketing activities with culturally different markets.About the Author:
Jean-Claude Usunier, Professor of Marketing at HEC, Lausanne, Switzerland
Julie Ann Lee, Associate Professor at The University of Western Australia
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Book Description Prentice Hall. Textbook Binding. Book Condition: Fair. Bookseller Inventory # G0132361752I5N00
Book Description Prentice Hall 23/07/1996, 1996. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780132361750
Book Description Prentice Hall 23/07/1996, 1996. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780132361750
Book Description Prentice Hall 23/07/1996, 1996. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780132361750
Book Description Prentice Hall, 1996. Textbook Binding. Book Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Bookseller Inventory # CHL1974493
Book Description Prentice Hall, 1996. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Second edition. Bookseller Inventory # BBI2376860
Book Description Book Condition: Good. The cover is clean but does show some wear. May contain highlighting, handwriting or underlining through out the book. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Bookseller Inventory # 3U1CLV002BAY
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR002239835
Book Description Prentice Hall, 1996. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4245778
Book Description Prentice Hall, 1996. Book Condition: Very Good. 2nd Edition. N/A. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP90304594