Inside the Fashion Business (6th Edition)

 
9780132381482: Inside the Fashion Business (6th Edition)

Appropriate for a wide variety of courses and levels, including courses Introduction to the Fashion Industry, Survey of the Fashion Industry, The Textile-Apparel Fashion Industry, The Fashion Business, Introduction to Fashion Merchandising and Fashion Retailing. This long-time best seller is the most comprehensive fashion industry textbook available today. Drawing from the authors' extensive industry ties and professional expertise, it provides an overview of the fashion sectors from a business perspective, effectively integrating the excitement of the industry with the essentials required to succeed. The Sixth Edition incorporates many important developments that have transformed the industry dramatically in recent years, including changes in the economy, globalization, technology, consumer priorities and spending.

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From the Publisher:

This long-time best seller is the most comprehensive fashion industry textbook available today. Drawing from the authors' extensive industry ties and professional expertise, it provides an overview of the fashion sectors from a business perspective, effectively integrating the excitement of the industry with the essentials required to succeed. The Sixth Edition incorporates many important developments that have transformed the industry dramatically in recent years, including changes in the economy, globalization, technology, consumer priorities and spending.

From the Back Cover:

This long-time, best-selling text is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the text provides an overview of the fashion sectors from a business perspective. The text meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the text examines the various segments of the industry within the unifying context of the total fashion pipeline. Includes a bottom-line business perspective, timely examples from author's extensive industry contacts, extensive resource information, readings, and much more. For anyone interested in an Introduction to the Fashion Industry.

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Jarnow, Jeannette, Dickerson, Kitty G.
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Published by Prentice Hall (1996)
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