This handy reference is ideal for anyone interested in improving business, technical and scientific writing. It contains samples of every major document type (resume’, business letter, etc.) and showcases well-written documents that serve as “how to” guides so readers can model the organization, structure and tone in their own writing assignments. It emphasizes the writing process, the structure and design of writing, and related topics such as graphics and oral presentations. Alphabetized for easy reference, a writing handbook is also included for quick checks of grammar and spelling. Totally updated, this text provides a text-specific Companion Website with numerous activities includinginteractive editing and revision exercises. Provides models of 17 different types of communications. Offers helpful guidelines regarding other forms of communication skills that influence effective writing such as organization and speech. Discusses the explosion of electronic communication and provides format guidelines and samples of effective e-mail. Examines the role that writing plays in other communication arts such as graphics and oral presentations.
Excellent resource for corporate training seminars in writing.
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Key Benefit: This handy reference for on-the-job writing gives quick, easy-to-find answers to common writing problems. Key Topics: The book outlines and discusses a 9-step process for writing faster. It offers formatting (page design) tips using white space, lists, and headings. It also provides an alphabetized handbook section with comprehensive advice on style, grammar, and mechanics. Includes guidelines and models (in an appendix) for planning and drafting fifteen common documents. Market: For anyone interested in professional writing.About the Author:
SANDY PFEIFFER has spent a career in technical and professional writing. With a Ph.D. in English, he is a professor and department head at Southern Polytechnic State University in Marietta, Georgia. His department offers both B.S. and M.S. degrees in Technical and Professional Communication. Besides the Pocket Guide, Pfeiffer has written Technical Writing: A Practical Approach, now in its 4th edition (Prentice Hall, 2000). The book is used in colleges and universities around the country. He also wrote Proposal Writing: The Art of Friendly Persuasion (Merrill, 1989), and co-authored, with Chuck Keller, Proposal Writing: The Act of Friendly and Winning Persuasion (Prentice Hall, 2000). Since 1979, Pfeiffer has taught communication seminars to business, industry, and government groups in the United States and overseas. Sample seminar topics include Report Writing, Proposals, Oral Presentations, Effective Meetings, and Technical Editing.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801324215771.0
Book Description Prentice-Hall. Book Condition: New. Bookseller Inventory # 6440630