Marketing - Hardcover

Evans, Joel R.; Berman, Barry

Hardcover

ISBN 10: 0132426110 ISBN 13: 9780132426114

Publisher: Pearson College Div, 1996

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

"synopsis" may belong to another edition of this title.

From the Publisher:

Merging current practices with theory, this, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style. This text clearly portrays the state-of-the-art and captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics. The text is accompanied by a full supplements package, completely produced by the authors themselves, computer exercises, videos, video manual, detailed lecture notes, and a test bank written by the authors.

From the Back Cover:

Key Benefit:Merging current practices with theory, this classic, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style that clearly portrays the state-of-the-art and that captures the exciting, fast-paced nature of the field. Key Topics: Comprehensive in scope, it provides full coverage of all major marketing topics — e.g., strategic planning in marketing, marketing and society, global aspects of marketing, demographics, marketing information systems, the use of marketing by nonprofit organizations, pricing, integrating and analyzing marketing plans.

"About this title" may belong to another edition of this title.