Personal Selling: A Relationship Approach (6th Edition)

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9780132428842: Personal Selling: A Relationship Approach (6th Edition)
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This introduction to selling provides students not only with a solid background in concepts, but with hands-on experience through integrated selling discussions under realistic conditions.

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This widely-adopted introduction to selling provides students not only with a solid background in concepts, but with hands-on experience through carefully structured, integrated selling discussions under realistic conditions.

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