Effective Public Relations

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9780132450683: Effective Public Relations

This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.

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Product Description:

A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.

From the Publisher:

This "bible" of the public relations field continues in its role as the single most authoritative and comprehensive text/reference for serious students of public relations. This revision provides a comprehensive introduction to the theory and practice of public relations. Rather than simply describing the practice, the text gives students a conceptual framework for understanding the concepts, origins, principles, and theories underpinning this emerging professional practice.

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Cutlip, Scott M.; Center, Allen H.
Published by Prentice Hall (1982)
ISBN 10: 0132450682 ISBN 13: 9780132450683
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Prentice Hall, 1982. Hardcover. Book Condition: New. book. Bookseller Inventory # 132450682

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