A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.
"synopsis" may belong to another edition of this title.
This "bible" of the public relations field continues in its role as the single most authoritative and comprehensive text/reference for serious students of public relations. This revision provides a comprehensive introduction to the theory and practice of public relations. Rather than simply describing the practice, the text gives students a conceptual framework for understanding the concepts, origins, principles, and theories underpinning this emerging professional practice.From the Back Cover:
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1985. Book Condition: Good. 6th Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP82519401
Book Description Prentice-Hall. Book Condition: Good. . 6th ed. Slightly Dampstained. Bookseller Inventory # E19A-jm4921n
Book Description Prentice-Hall. Book Condition: Fair. Acceptable condition. Book Good. No dust jacket. Writing inside. 6th edition. Bookseller Inventory # N01B-00164
Book Description Prentice-Hall. Hardcover. Book Condition: Very Good. Book has appearance of light use with no easily noticeable wear. Bookseller Inventory # G0132450771I4N00
Book Description Prentice Hall, 1985. Book Condition: Good. 6th Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP66078830
Book Description Prentice-Hall, 1985. Hard Cover. Book Condition: Good. Hard Cover - Good - No dust jacket if issued - Other than highlighting to text book is tight - Index - 670 pages. Bookseller Inventory # 219473
Book Description Prentice-Hall, 1985. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0132450771
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97801324507754.0
Book Description Hardcover. Book Condition: As New. Book in LIKE NEW condition. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0132450771LNA
Book Description Hardcover. Book Condition: Very Good. Used book in VERY GOOD condition. Tight Spine, Cover shows minor wear. Minor markings and highlights inside the book. Text Only. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0132450771VGA