Quality without Question
Principles of Marketing includes all of the right topics. Its breadth and depth of coverage is anchored by solid academic grounding, while continuing to be engaging and relevant. The latest concepts and practices that are of interest to today’s marketers have been included in this new edition keeping it fresh and timely.
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Book Description Pearson Canada, 2010. Hardcover. Book Condition: New. Your support helps send textbooks to students abroad as we believe that affordable and accessible education is a right, not a privilege. Bookseller Inventory # mon0000052590