Framework for Marketing Management (5th Edition)

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9780132539302: Framework for Marketing Management (5th Edition)
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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9789332518179: Framework for Marketing Management

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ISBN 10:  9332518173 ISBN 13:  9789332518179
Publisher: Prentice Hall, 2011
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9780132539548: A Framework for Marketing Management 5E

n/a, 2012
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