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Synopsis
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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- PublisherPearson College Div
- Publication date2011
- ISBN 10 0132539306
- ISBN 13 9780132539302
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages332
- Rating
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A Framework for Marketing Management
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A Framework for Marketing Management
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Pearson College Div (edition 5), 2011
ISBN 10: 0132539306
ISBN 13: 9780132539302
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paperback. Condition: Good. Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Tape on front or back cover, otherwise in great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10823455
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