A Framework for Marketing Management - Softcover

Kotler, Philip; Keller, Kevin Lane

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9780132539302: A Framework for Marketing Management

Synopsis

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Other Popular Editions of the Same Title

9789332518179: Framework for Marketing Management

Featured Edition

ISBN 10:  9332518173 ISBN 13:  9789332518179
Publisher: PEARSON EDUCATION, 2011
Softcover