Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

 
9780132542050: Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

For undergraduate Principles of Marketing courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Armstrong, Gary; Kotler, Philip
Published by Pearson Education (US)
ISBN 10: 0132542056 ISBN 13: 9780132542050
New PAPERBACK Quantity Available: 1
International Edition
Seller
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description Pearson Education (US). PAPERBACK. Book Condition: New. 0132542056 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002073

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, Rates & Speeds

2.

Gary Armstrong; Philip Kotler
Published by Pearson Education (US) (2010)
ISBN 10: 0132542056 ISBN 13: 9780132542050
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson Education (US), 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0132542056

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 133.73
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds