Basic Marketing Research (4th Edition)

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9780132544481: Basic Marketing Research (4th Edition)
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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9781292020488: Basic Marketing Research Pearson New International Edition

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9781428808713: Basic Marketing Research

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9781405836661: Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)

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