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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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Book Description 2010. Soft cover. Condition: New. Ship out 1-2 business day,good, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Seller Inventory # ABE-12542921029
Book Description Pearson Education Limited, 2010. Condition: New. book. Seller Inventory # M0132546132