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A concise, practical guide to writing effectively in the world of business.
This eighth edition of Impact: A Guide to Business Communication continues to offer a direct, concrete approach and an opportunity for hands-on application of effective writing strategies. Now bundled with MyCanadianBusCommLab, all new copies of Impact contain an access code for an eText, writing samples, interactive document makeover exercises, and videos of real-life workplace communication.
Impact will help you build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give you better results.
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Margot Northey was Professor and Dean of Queen’s School of Business, Queen’s University, from 1995 to 2002. Previously she was a professor and director of Communications at the Ivey School (University of Western Ontario), and, before that, founding director of the Writing Program at the University of Toronto in Mississauga. She has also been a visiting professor at the Helsinki School of Economics.
Dr. Northey is the author of many articles and books, including Making Sense: A Student’s Guide to Writing and Style, now in its seventh edition, The Haunted Wilderness: The Gothic and Grotesque in Canadian Fiction, and Writer’s Choice. She has served as a consultant and given communications seminars to business and government organizations from coast to coast and previously was on the board of directors of the International Association for Business Communication and of the International Association to Advance Collegiate Schools of Business. Currently she is a director of a number of corporate boards, including Alliance Atlantis Communications, Fraser Papers, Nexfor, Stressgen, and Wawanesa Insurance.
Joan McKibbin is a Professor at St. Lawrence College, Kingston, where she has taught courses in writing theory, business communication, desktop publishing, and computer applications. She designed and directed a peer writing tutor program at the college and developed a training program in writing theory and practice for peer tutors. She has also held teaching positions at Glendon College (York University) in Toronto and Goddard College in Vermont.
Joan has her own desktop publishing and freelance editing business and has acted as contributing author and technical editor for a number of academic publishers and private-sector authors and publishers.
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