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Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
"synopsis" may belong to another edition of this title.
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2011. Paperback. Condition: New. Never used!. Seller Inventory # P110132577534
Book Description Prentice Hall, 2011. Condition: New. book. Seller Inventory # M0132577534