Consumer Behavior (10th Edition)

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9780132671842: Consumer Behavior (10th Edition)
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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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Other Popular Editions of the Same Title

9780273767312: Consumer Behavior: Buying, Having, and Being

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ISBN 10:  0273767313 ISBN 13:  9780273767312
Publisher: Pearson Education, 2012
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9788120346987: Consumer Behavior (10th Edition) (Paperb

Prenti..., 2011
Softcover

9780133131024: Consumer Behavior Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (10th Edition)

Prenti..., 2012
Hardcover

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