Management on the Worldwide Web

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9780132688710: Management on the Worldwide Web

Designed to be a practical hands-on guide for helping management students learn how to use the Internet as a tool for research, finding valuable resources, career planning, and finding a job. The focus is on the practical application of the Internet to business management. Students learn by transferring and applying course objectives to Internet-based learning activities. The book provides learning activities where students apply their knowledge of management to investigate how the Internet can be used as a powerful tool for communication and information access to their field of study. Case studies of real-world business experiences are featured to show students how the Internet can be used to solve problems, and information is provided on navigating the Internet using two premier Internet browsers, Netscape Navigator and Microsoft's Internet Explorer.

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Product Description:

This guide teaches the management student about the Web, using two popular Internet browsers: Netscape Navigator and Microsoft Internet Explorer. The author covers communication through listserv mailing lists, Usenet newsgroups, Internet Relay Chat (IRC), Internet phones, and videoconferencing. Students will master business research using search engines, directories, and Internet collections. Chapter 7 covers search directories and search engines, including Yahoo, Alta Vista, Excite, Infoseak, Magellan, and Open Text.

From the Publisher:

Designed to be a practical hands-on guide for helping Management students learn how to use the Internet as a tool for research, finding valuable resources, career planning, and finding a job. The focus is on the practical application of the Internet to Business Management. Students learn by transferring and applying course objectives to Internet-based learning activities.

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Cynthia B. Leshin
Published by Prentice Hall College Div (1996)
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