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Marketing Management: Analysis, Planning, Implementation and Control - Softcover

Kotler, Philip

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9780132703802: Marketing Management: Analysis, Planning, Implementation and Control
Softcover
ISBN 10: 0132703807 ISBN 13: 9780132703802
Publisher: Prentice Hall (Higher Education Division, Pearson Education), 1995

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Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.

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From the Back Cover

Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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Other Popular Editions of the Same Title

9780137228515: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)

Featured Edition

ISBN 10:  0137228511 ISBN 13:  9780137228515
Publisher: Prentice Hall, 1994
Hardcover