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The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
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Book Description Prentice Hall, 2012. Softcover. Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Seller Inventory # C9780132719155
Book Description Prentice Hall, 2012. Condition: New. book. Seller Inventory # M0132719150
Book Description Prentice Hall, 2012. Paperback. Condition: New. 7. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0132719150n