Marketing: An Introduction (11th Edition)

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9780132744034: Marketing: An Introduction (11th Edition)

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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Armstrong, Gary; Kotler, Philip
Published by U.S.A.: Prentice Hall (2012)
ISBN 10: 0132744031 ISBN 13: 9780132744034
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Armstrong, Gary; Kotler, Philip
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Book Description Prentice Hall, 2012. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Bookseller Inventory # ABE_book_new_0132744031

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