Marketing: An Introduction (11th Edition)

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9780132744034: Marketing: An Introduction (11th Edition)

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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Armstrong, Gary; Kotler, Philip
Published by U.S.A.: Prentice Hall (2012)
ISBN 10: 0132744031 ISBN 13: 9780132744034
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Armstrong, Gary; Kotler, Philip
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Armstrong, Gary; Kotler, Philip
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Book Description Prentice Hall, 2012. Softcover. Book Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # c0132744031

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