Marketing: An Introduction (11th Edition)

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9780132744034: Marketing: An Introduction (11th Edition)
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This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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9780273767183: Marketing: An Introduction. Gary Armstrong, Philip Kotler

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ISBN 10:  0273767186 ISBN 13:  9780273767183
Publisher: Pearson Education, 2012
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