Strategic Marketing Problems: Cases and Comments, 13th Edition

3.25 avg rating
( 28 ratings by Goodreads )
 
9780132747257: Strategic Marketing Problems: Cases and Comments, 13th Edition
View all copies of this ISBN edition:
 
 

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

"synopsis" may belong to another edition of this title.

About the Author:

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781259737961: Connect 1-Semester Access Card for Marketing

Featured Edition

ISBN 10:  1259737969 ISBN 13:  9781259737961
Publisher: McGraw-Hill Education, 2016
Softcover

9780273768944: Strategic Marketing Problems International Edition

Pearso..., 2012
Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Roger Kerin, Peterson
Published by Pearson Education (2013)
ISBN 10: 0132747251 ISBN 13: 9780132747257
New Soft cover Quantity Available: 4
International Edition
Seller:
unibooks
(Shah Alam, SEL, Malaysia)
Rating
[?]

Book Description Pearson Education, 2013. Soft cover. Condition: New. 5th or later Edition. This is an INTERNATIONAL EDITION. Brand New, Soft Cover / Paper Back Textbook and is printed in English with a different ISBN and Cover Image with US Edition. The PHOTO and ISBN of the US Edition is for REFERENCE ONLY. The content and chapters are same as the US Edition. Printed on High Quality Color Glossy Paper which is same Paper Quality as Original US Edition. Some books may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost / quality Indian version book. The ISBN of the actual book on SALE is stated in the Bookseller INVENTORY #. Shipping is 3-5 Working days by DHL or Fedex With Tracking number. We do not ship to PO Box, FPO and APO addresses. Seller Inventory # 9780273768944

More information about this seller | Contact this seller

Buy New
US$ 50.00
Convert currency

Add to Basket

Shipping: US$ 16.00
From Malaysia to U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Roger A. Kerin; Robert A. Peterson
Published by Pearson (2012)
ISBN 10: 0132747251 ISBN 13: 9780132747257
New Hardcover Quantity Available: 2
International Edition
Seller:
Chaiple Textbook Superstore
(Bangkok, -, Thailand)
Rating
[?]

Book Description Pearson, 2012. Hardcover. Condition: New. This is an International Edition. 101% Brand new International edition (Softcover Version). **Different ISBN and Cover but offer same content, high quality paper (acid free), Colorful not that black and white, Printed in English as that of domestic US edition. Ship out within 24 hours. Fast shipping. For PO BOX, APO and FPO physical address is required. Customer satisfaction is our priority concern. Please feel free to ask any questions concerned. Do not worry about the color of the cat just it can catch the rat Same education pay for less. Seller Inventory # ABE-1533822813263

More information about this seller | Contact this seller

Buy New
US$ 69.99
Convert currency

Add to Basket

Shipping: FREE
From Thailand to U.S.A.
Destination, rates & speeds

3.

Roger A. Kerin, Robert A. Peterson
Published by Pearson (2012)
ISBN 10: 0132747251 ISBN 13: 9780132747257
New Hardcover Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2012. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0132747251

More information about this seller | Contact this seller

Buy New
US$ 259.74
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds

4.

Kerin, Roger A.; Peterson, Robert A.
Published by Pearson
ISBN 10: 0132747251 ISBN 13: 9780132747257
New Hardcover Quantity Available: 2
Seller:
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Condition: New. 0132747251 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0132747251ZN

More information about this seller | Contact this seller

Buy New
US$ 723.17
Convert currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, rates & speeds

5.

Roger A. Kerin; Robert A. Peterson
Published by Pearson (2012)
ISBN 10: 0132747251 ISBN 13: 9780132747257
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson, 2012. Hardcover. Condition: New. Seller Inventory # DADAX0132747251

More information about this seller | Contact this seller

Buy New
US$ 872.47
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds