For courses in Business English, Business Communication, or English.Designed to keep pace with changing student populations, current workplace needs, and the emerging 21st century culture, this text offers a lively, accessible, and user-friendly alternative for the many students (including those with poor English skills) who dread the thought of barebones traditional grammar and communication instruction and its overkill of rules. Personalized by warmth, light humor, and inspiration, it focuses on the "real-world" English skills needed to get a good job, hold the job, and advance in a career-i.e., how to write and speak Standard English for careers and to avoid noticeable errors. It features a reading level that assures readability for nearly any student, and uses unique presentation techniques (e.g., Read-Recap-Replay segments and adult-level "on-the-job" information embedded in skill exercises) that make principles easier to learn and remember than in similar texts.
"synopsis" may belong to another edition of this title.
Designed for business students who need additional reinforcement in grammar, punctuation and spelling, this best-selling text/ workbook features a unique pedagogy, user-friendly writing style, and a positive approach to grammar that counteracts the "I hate English" syndrome students often exhibit. Standard English skills essential for getting a good job, holding the job, and advancing in a career are acquired through clear, brief discussions followed by reinforcing exercises, carefully placed after each new lesson. Students learn by studying small amounts, then self- checking, thus reinforcing chapter material immediately. The authors stimulate student motivation, lessen anxiety, and maintain interest by using a light touch and a practical business orientation throughout.From the Back Cover:
Gain confidence in your communications with interviewers, co-workers, clients, and others!
PRACTICE IN CONTEXT
READ a rule, RECAP what you've learned, and REPLAY it.
PREP and reinforce rules that require extra practice.
Review with hints using STUDY WIZARD CD-ROM.
Practice online using the COMPANION WEB SITE.
Write for MULTIMEDIA clearly and effectively.
Learn WORDS IN THE WORKPLACE most preferred in today's businesses.
Absorb SIDE-BY-SIDE business practices and desirable attitudes interwoven with grammar practice.
Prepare for the GLOBAL MARKETPLACE and BANISH BIAS in a diverse work environment.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1990. Paperback. Book Condition: New. book. Bookseller Inventory # M0132770881