Essence of International Business, The

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9780132880770: Essence of International Business, The
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A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.

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Demystifying buzz-words and jargon, this text provides a broad but economical look at the key aspects of international business strategy, and includes reviews of the latest contributions to this field. It covers the international business environment; marketing, technology, finance, operations, personnel, organization, subsidiary, and acquisition strategies; and the future of international business. For managers of business and industry.

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Book Description Pearson Education (US), United States, 1993. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader s understanding of corporate decisions in an international context. Seller Inventory # AAV9780132880770

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Michael C. McDermott, Jim Taggart
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Book Description Pearson Education (US), United States, 1993. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader s understanding of corporate decisions in an international context. Seller Inventory # AAV9780132880770

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