Business Communication Essentials offers you the opportunity to practise communication skills that will help you get jobs and be promoted in today’s workplace. This text will introduce you to the fundamental principles of business communication, teach you a simple three-step writing process, provide insights into required job skills, and demonstrate effective strategies for the many types of communication challenges you’ll face on the job. With a focus on 21st-century technology, you’ll learn how today’s companies are using blogs, social networks, podcasts, virtual worlds, and wikis.
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Jean Scribner is a Program Head in the Communication department at BCIT and teaches business communication.Review:
“These two ‘portfolio builders’ are both valuable exercises to help build students’ written communication skills”
--Diana Serafini, Dawson College
“It is great to see the chapter on electronic media and the changes that bring organization into the Planning Your Message chapter.”
--Matthew Rockall, British Columbia Institute of Technology
“Business Communication Essentials distinguishes itself in the genre of business writing textbooks by thoughtfully engaging the professor and the student.”
--Clay Armstrong, Vancouver Island University
“The text is engaging, pedagogically sound, and appealing to students and faculty.”
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Book Description Pearson Education Canada, 2012. Paperback. Book Condition: New. Bookseller Inventory # P110132881020