Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
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Brock Smith, PhD – University of Victoria
After graduating from UBC in 1984, Brock worked for IBM Canada in a variety of sales and marketing positions in Vancouver and Calgary. He left IBM to complete a PhD in marketing from the Ivey School of Business. Brock joined UVic in 1991 and teaches marketing and entrepreneurship courses at the undergraduate, graduate, and executive program levels.
In addition to his teaching and scholarly activities, Brock is involved in select consulting projects. Recent clients include Tourism Victoria, Carmanah Technologies, Industry Canada, and the Victoria 2006 Tall Ships Society. Brock has also been involved in the development of online course materials for UVic, BC Open Learning, and Thompson Rivers University.
Sylvain Charlebois, PhD – University of Regina
Sylvain Charlebois is an assistant professor in marketing. He is currently teaching strategic marketing and international marketing to undergraduate students of the Faculty. At the School of Management of the University of Ottawa, and at HEC Montreal, he taught introduction to marketing and e-commerce to undergraduate students.
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Book Description Pearson Education Canada, 2013. Book Condition: Very Good. 4th Edition. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP92548207