Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website

 
9780132935296: Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website
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Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students. 

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Clow, Kenneth E., Baack, Donald E., Peloza, John
Published by Pearson Education Canada
ISBN 10: 0132935295 ISBN 13: 9780132935296
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