MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices

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9780132952323: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

NOTE: Make sure to use the dashes shown on the Access Card Code when entering the code.

Student can use the URL and phone number below to help answer their questions:
http://247pearsoned.custhelp.com/app/home
800-677-6337

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"synopsis" may belong to another edition of this title.

About the Author:

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on Strategic Issues in Selling and Sales Management

"About this title" may belong to another edition of this title.

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