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Now in its third edition, this European strategy text covers the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text will help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
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The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.Review:
"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP
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Book Description Prentice Hall, 1993. Paperback. Condition: New. 3. Seller Inventory # DADAX0132968495
Book Description Condition: New. New. Seller Inventory # STRM-0132968495
Book Description Prentice Hall, 1993. Condition: New. book. Seller Inventory # M0132968495
Book Description Condition: New. This is Brand NEW. Seller Inventory # SintificD-01112018-7082
Book Description Prentice Hall, 1993. Paperback. Condition: New. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0132968495n