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Directed primarily toward business majors, this text also provides practical content to current and aspiring industry professionals.
With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.
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- PublisherPearson
- Publication date2012
- ISBN 10 0132971275
- ISBN 13 9780132971270
- BindingPaperback
- Edition number6
- Number of pages320
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