0133033112 / 9780133033113 Marketing: An Introduction plus NEW MyMarketingLab with Pearson eText -- Access Card
Package consists of:
0132744171 / 9780132744171 Marketing: An Introduction, Student Value Edition
0132749556 / 9780132749558 NEW MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
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Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: "Marketing Management", now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: "Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism;" and "The Marketing of Nations."
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
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Book Description Prentice Hall, 2012. Loose Leaf. Book Condition: New. book. Bookseller Inventory # 0133033112
Book Description Prentice Hall, 2012. Loose Leaf. Book Condition: New. book. Bookseller Inventory # 133033112