Basic Business Statistics: Concepts and Applications - Softcover

Berenson, Mark L.; Levine, David M.

Softcover

ISBN 10: 0133049167 ISBN 13: 9780133049169

Publisher: Prentice Hall Direct, 1996

Synopsis

For a one- or two-semester undergraduate course in business statistics. This comprehensive 18 chapter text focuses on the underlying statistical concepts that are important to students majoring in business. The authors take an applied approach and relate the concepts and applications of statistics to the functional areas of business-accounting, marketing, management, and economics and finance. This text also emphasizes the proper use of statistics to analyze data and assumes that computer software is an integral part of this analysis. The 8th edition has been thoroughly revised to improve the applications and better motivate the statistical topics. Both Excel and Minitab software are featured.

About this title

From the Publisher

Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey. The fundamental strengths of the Sixth Edition are its innovative, data-analytic survey-research approach and its pedagogical features.

From the Back Cover

Key Benefit: Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey (and database) that integrates various topics, permitting a cohesive study of the subject. The fundamental strengths are its innovative, data-analytic survey-research approach and its internal pedagogical features. Key FEATURES: incorporates trends in pedagogy (e.g., active and collaborative learning); demonstrates the increased use of statistical software on pc's; presents modern statistical developments; and includes trends in business school curriculum (e.g., ethics, globalization, and quality). Market:

Edition details

• Publisher: Prentice Hall Direct
• Publication date: 1996
• Language: English
• ISBN 10: 0133049167
• ISBN 13: 9780133049169
• Binding: Paperback