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Advertising Management (5th Edition) - Hardcover

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9780133057157: Advertising Management (5th Edition)

Synopsis

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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From the Publisher

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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  • PublisherPrentice Hall
  • Publication date1995
  • ISBN 10 0133057151
  • ISBN 13 9780133057157
  • BindingHardcover
  • LanguageEnglish
  • Number of pages754
  • Rating
    • 3.45 out of 5 stars
      11 ratings by Goodreads

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ISBN 10: 0133057151 ISBN 13: 9780133057157
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Paperback. Condition: Very Good. Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002123337

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ISBN 10: 0133057151 ISBN 13: 9780133057157
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Hardcover. Condition: Very Good. Advertising Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780133057157

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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780133057157

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Batra, Rajeev, Myers, John G., Aaker, David A.
Published by Pearson Education, Limited, 1995
ISBN 10: 0133057151 ISBN 13: 9780133057157
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.9. Seller Inventory # G0133057151I3N00

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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 9278456

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Published by Prentice Hall, 1996
ISBN 10: 0133057151 ISBN 13: 9780133057157
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 9278455

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Batra, R., et al.
Published by Prentice Hall, 1996
ISBN 10: 0133057151 ISBN 13: 9780133057157
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 9619070

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Batra, Rajeev; Myers, John G.; Aaker, David A.
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