Modern Management, Student Value Edition (13th Edition)

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9780133060300: Modern Management, Student Value Edition (13th Edition)

This book provides a clear, concise, current, and comprehensive approach to the basic skills of business management. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how—all toward the goal of achieving organizational success. Management: Adding Digital Focus. Managing: History and Current Thinking. Corporate Social Responsibility and Business Ethics. Management and Diversity. Meeting the Global Challenge. Principles of Planning. Making Decisions. Strategic Planning. Plans and Planning Tools. Fundamentals of Organizing. Responsibility, Authority, and Delegation. Managing Human Resources. Organizational Change and Stress. Fundamentals of Influencing and Communication. Leadership. Motivation. Groups, Teams, and Corporate Culture. Understanding People: Attitudes, Perception, and Learning. Principles of Controlling. Production Management and Control. Information and the Internet. Competitiveness: Quality and Innovation Management's Digital Dimension. For managers at all levels.

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From the Publisher:

This book provides a clear, concise, current, and thorough approach to teaching the basic skills of business management. Presenting both time- honored issues and contemporary concerns, the text addresses the means for handling both to ensure individual success. It covers traditional management challenges as well as contemporary issues related to people, diversity, quality, ethics, and the global environment.

About the Author:

Certo is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutons for corporations. He is former dean and professor of management at the Crummer Graduate School of Business at Rollins College.

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