The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:
"synopsis" may belong to another edition of this title.
Discover the secrets of some of the world’s leading stores and online businesses.
This is the book that reveals what the most successful businesses in the world already know.
• Find your “Big Idea” and learn how that sets you apart from the competition
• Learn critical lessons from the pioneers of retail
• Understand what customers really want from your retail format
• Discover how to build strong store teams
• Become skilled in delighting your customers
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated retail floor workers, this is the book that will equip managers, team workers, entrepreneurs, and anyone who sells direct to customers with practical winning ideas and strategies.
Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.
He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK.
"About this title" may belong to another edition of this title.
Book Description FT Press, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 0133066126
Book Description FT Press, 2012. Paperback. Book Condition: New. Bookseller Inventory # P110133066126
Book Description FT Press. PAPERBACK. Book Condition: New. 0133066126 New Condition. Bookseller Inventory # NEW6.1040936