Hardcover

ISBN 10: 0133101029 ISBN 13: 9780133101027

Publisher: Pearson FT Press, 2012

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.  The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business' data more effective, accurate, and actionable.  Accessibly written, the authors walk readers through the entire business analysis process and then explain ad illustrate each of today's most valuable analysis tools so business professionals will be able to make better decisions about their company's strategy and operations--and achieve better results.  The Second Edition includes three new analytical tools and updates all of the prior edition's cases. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples.

From the Back Cover:

Fully Updated: More techniques, New examples!

The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-Maker

More and more decision-makers are recognizing the immense potential of business analytics for developing winning strategies and making better choices. This friendly, plain-English guide to business analysis will help you choose the right tool, use it properly, and apply the results–without burying you in advanced math or theory!

 

Babette Bensoussan and Craig Fleisher walk you through the entire business analysis process and thoroughly demystify each of today’s 12 most valuable analysis tools. Their practical insights and realistic case studies will help you transform data into insight, transform insight into strategy, anticipate emerging threats and opportunities, and build powerful competitive advantage!

 

Covers these tools:

· BCG Growth/Share Portfolio Matrix

· Competitor Analysis

· NEW! Driving Forces Analysis

· Financial Ratio and Statement Analysis

· Five Forces Industry Analysis

· Public Issues Analysis

· NEW! Product Life Cycle Analysis

· Scenario Analysis

· Macroenvironmental (STEEP/PEST) Analysis

· SWOT Analysis

· Value Chain Analysis

· NEW! Win/Loss Analysis

 

If you’re a manager or business owner, you need tools to make better decisions–about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, Second Edition, two renowned experts on business analysis and strategy bring you those tools, in plain English!

 

Babette Bensoussan and Craig Fleisher teach you exactly what you need to know to use these tools, even if you’ve never performed business analysis before. They begin with a practical, realistic introduction to the analysis process, and then walk you through twelve essential analysis techniques.

 

You’ll master classic approaches like SWOT analysis and Porter’s Five Forces, as well as the latest approaches to competitor, financial, issue, and value chain analysis. Bensoussan and Fleisher guide you through analyzing global, social, political, and macroenvironmental challenges that will shape the future of your business. In this edition, they also add three new techniques–Driving Forces, Product Life Cycle, and Win/Loss–plus new example data throughout.

 

For every tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case studies. The result: a book you can rely on to address any strategic or business challenge–whatever your role, experience, industry, or environment.

 

Don’t just collect data–use it for competitive advantage

Uncover correlations, assess trends, identify performance gaps, and identify your best opportunities

 

Get truly actionable outputs from your analysis

Perform future-oriented analysis that leads to better competitive strategies and tactics

 

Use analysis to anticipate and adapt to rapid change

Get early warnings of emerging threats–and respond more quickly

About the Author:

Babette E. Bensoussan (West Chatswood, Australia) is Managing Director of the MindShifts Group, a company specializing in competitive intelligence. She is widely recognized and sought after for her expertise in competitive analysis and has consulted with clients from Fortune 500 companies.
 
Craig S. Fleisher (Madison, Wisconsin) is Chief Learning Officer at Aurora WDC, a professional services firm specializing in intelligence. A globally active consultant, executive educator and speaker, Fleisher is widely considered to be the "Dean of Competitive and Market Intelligence Analysis."

The two authors also collaborated on foundational competitive intelligence books Business and Competitive Analysis (FT Press, 2007) and Strategic and Competitive Analysis (Pearson, 2003).