The Broker's Edge: How to Sell Securities in Any Market (Prentice-Hall Career & Personal Development)

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9780133110449: The Broker's Edge: How to Sell Securities in Any Market (Prentice-Hall Career & Personal Development)

In today's precarious financial climate, it pays to build client relationships that can weather good markets and bad. Consultative selling, an innovative sales approach with an emphasis on gaining a thorough understanding of the client's point of view, should promise brokers greater client loyalty and retention, deeper asset penetration, fewer customer complaints and more referrals.

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Steven Drozdeck, Karl Gretz
Published by New York Institute of Finance (1994)
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Drozdeck, Steven; Gretz, Karl
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Drozdeck, Steven, Gretz, Karl
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Drozdeck, Steven; Gretz, Karl
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