Principles of Marketing, Student Value Edition (15th Edition)

4.06 avg rating
( 2,012 ratings by Goodreads )
 
9780133128246: Principles of Marketing, Student Value Edition (15th Edition)
View all copies of this ISBN edition:
 
 



Readers interested in an overview of marketing strategies and techniques.




Learn how to create value and gain loyal customers.

 
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 191.53
US$ 16.70

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Other Popular Editions of the Same Title

9780133084047: Principles of Marketing (15th Edition)

Featured Edition

ISBN 10:  0133084043 ISBN 13:  9780133084047
Publisher: Prentice Hall, 2013
Hardcover

9789332558472: Principles Of Marketing 15/E (4 Colors)

Pearso..., 2015
Softcover

9780273786993: Principles of Marketing

Pearson, 2014
Softcover

9780133879315: Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)

Prenti..., 2014
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Kotler, Philip T., Armstrong, Gary
Published by Prentice Hall
ISBN 10: 0133128245 ISBN 13: 9780133128246
New Quantity Available: 1
Seller:
Academic Book Solutions
(Medford, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Loose Leaf. Condition: New. New, unread, and unused. Seller Inventory # HORS-8000-4437

More information about this seller | Contact this seller

Buy New
US$ 16.70
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Kotler, Philip T.; Armstrong, Gary
Published by Prentice Hall
ISBN 10: 0133128245 ISBN 13: 9780133128246
New Quantity Available: 6
Seller:
Juggernautz
(Troy, MI, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Condition: New. 0133128245 Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed. Seller Inventory # Z0133128245ZN

More information about this seller | Contact this seller

Buy New
US$ 16.20
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Philip T. Kotler; Gary Armstrong
Published by Prentice Hall (2013)
ISBN 10: 0133128245 ISBN 13: 9780133128246
New Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2013. Condition: New. book. Seller Inventory # M0133128245

More information about this seller | Contact this seller

Buy New
US$ 30.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Kotler, Philip T., Armstrong, Gary
Published by Prentice Hall (2013)
ISBN 10: 0133128245 ISBN 13: 9780133128246
New Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2013. Loose Leaf. Condition: New. Never used!. Seller Inventory # P110133128245

More information about this seller | Contact this seller

Buy New
US$ 54.12
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Kotler, Philip T., Armstrong, Gary
Published by Prentice Hall (2013)
ISBN 10: 0133128245 ISBN 13: 9780133128246
New Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2013. Loose Leaf. Condition: New. Brand New!. Seller Inventory # VIB0133128245

More information about this seller | Contact this seller

Buy New
US$ 77.97
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

6.

Kotler, Philip T.; Armstrong, Gary
Published by Prentice Hall
ISBN 10: 0133128245 ISBN 13: 9780133128246
New Quantity Available: 2
Seller:
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. LOOSE LEAF. Condition: New. 0133128245 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0133128245ZN

More information about this seller | Contact this seller

Buy New
US$ 283.14
Convert Currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, Rates & Speeds