Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
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Book Description Pearson Education, 2013. Soft cover. Book Condition: New. International Edition. This auction is for International Edition Paperback textbook. It has different Isbn # & cover image to the US edition. Occasionally, International Edition has minor difference on exercises & problem solve section. Our books might be shipped from multiple locations such as Malaysia, Thailand, or Singapore. Before making your purchase, please read carefully to make sure this is the correct book you need. If you have any question, please use the "Ask bookseller a question" link to contact us and our customer service team will revert back in 48 hrs. Thank you very much. Bookseller Inventory # ABE-10503319335