Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)

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9780133130638: Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)

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This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

"synopsis" may belong to another edition of this title.

Product Description:

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

"About this title" may belong to another edition of this title.

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Armstrong, Gary; Kotler, Philip
Published by Prentice Hall (2012)
ISBN 10: 0133130630 ISBN 13: 9780133130638
New Paperback Quantity Available: 1
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Ergodebooks
(RICHMOND, TX, U.S.A.)
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Book Description Prentice Hall, 2012. Paperback. Book Condition: New. Bookseller Inventory # DADAX0133130630

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