Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (5th Edition)

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9780133250916: Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (5th Edition)
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Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

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Other Popular Editions of the Same Title

9780132538961: Integrated Advertising, Promotion and Marketing Communications (5th Edition)

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ISBN 10:  0132538962 ISBN 13:  9780132538961
Publisher: Prentice Hall, 2011
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9780273753285: Integrated Advertising, Promotion and Marketing Communications

Pearson, 2012
Softcover

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Kenneth E. Clow; Donald E. Baack
Published by Prentice Hall (2012)
ISBN 10: 0133250911 ISBN 13: 9780133250916
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