2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

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9780133455120: 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

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Product Description:

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

About the Author:

Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

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Book Description Pearson Education (US), United States, 2014. Online resource. Book Condition: New. 12th Revised edition. 212 x 146 mm. Language: English . Brand New Book. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson s MyLab Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson s MyLab Mastering products. Packages Access codes for Pearson s MyLab Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --. Bookseller Inventory # BZV9780133455120

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