Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing)

3.9 avg rating
( 10 ratings by GoodReads )
 
9780133488302: Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing)

This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.

"synopsis" may belong to another edition of this title.

Product Description:

This introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework, showing it must be co-ordinated with all other aspects of communication.

From the Publisher:

Completely revised -- this classic introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework -- showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function. Students explore not only the history, purpose, and role of advertising in our multi-faceted economy, but learn the specific techniques for planning media use, following the creative process, and planning campaigns.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Russell, Thomas; Lane, W. Ronald; Kleppner, Otto; Russell, J. Thomas; Wells, William Advertising
Published by Prentice Hall College Div (1995)
ISBN 10: 0133488306 ISBN 13: 9780133488302
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0133488306

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.71
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Russell, Thomas; Lane, W. Ronald; Kleppner, Otto; Russell, J. Thomas; Wells, William Advertising
Published by Prentice Hall College Div (1995)
ISBN 10: 0133488306 ISBN 13: 9780133488302
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-244-60-4364104

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.29
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

3.

Russell, Thomas; Lane, W. Ronald; Kleppner, Otto; Russell, J. Thomas; Wells, William Advertising
ISBN 10: 0133488306 ISBN 13: 9780133488302
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801334883021.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.05
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds