Advertising & IMC: Principles and Practice, Student Value Edition (10th Edition)

3.67 avg rating
( 30 ratings by Goodreads )
 
9780133547900: Advertising & IMC: Principles and Practice, Student Value Edition (10th Edition)
View all copies of this ISBN edition:
 
 

For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

 

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:  

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

"synopsis" may belong to another edition of this title.

About the Author:

Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.

Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

Nancy Mitchell is associate professor of history at North Carolina State University.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780133506884: Advertising & IMC: Principles and Practice, 10th Edition

Featured Edition

ISBN 10:  0133506886 ISBN 13:  9780133506884
Publisher: Pearson, 2014
Hardcover

9789332574144: Advertising & Imc: Principles And Practice, 10/E

Pearso..., 2016
Softcover

9781292017396: Advertising and IMC Principles and Practice, Global Edition

Pearso..., 2014
Softcover

9780133763539: Advertising & IMC: Principles and Practice Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (10th Edition)

Pearson, 2014
Hardcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Sandra Moriarty and Nancy Mitchell
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Quantity Available: 1
International Edition
Seller:
Aree Buttan
(Bangkok, -, Thailand)
Rating
[?]

Book Description Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 10 edition, , Color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Seller Inventory # 106084

More information about this seller | Contact this seller

Buy New
US$ 50.45
Convert currency

Add to Basket

Shipping: US$ 19.00
From Thailand to U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Sandra Moriarty and Nancy Mitchell
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Softcover Quantity Available: 5
International Edition
Seller:
TM Books
(San Francisco, CA, U.S.A.)
Rating
[?]

Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 9780133547900

More information about this seller | Contact this seller

Buy New
US$ 108.79
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds

3.

Moriarty, Sandra^Mitchell, Nancy .^Wells, William D
Published by Prentice Hall
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Quantity Available: 10
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Condition: New. Brand New. Seller Inventory # 0133547906

More information about this seller | Contact this seller

Buy New
US$ 189.58
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

4.

Sandra Moriarty; Nancy Mitchell; William D Wells
Published by Pearson (2014)
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2014. Condition: New. book. Seller Inventory # M0133547906

More information about this seller | Contact this seller

Buy New
US$ 333.67
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

5.

Moriarty, Sandra/ Mitchell, Nancy/ Wells, William D.
Published by Pearson College Div (2014)
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Pearson College Div, 2014. Hardcover. Condition: Brand New. 10 lslf edition. 688 pages. 10.80x8.30x0.90 inches. In Stock. Seller Inventory # 0133547906

More information about this seller | Contact this seller

Buy New
US$ 334.53
Convert currency

Add to Basket

Shipping: US$ 9.64
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Sandra Moriarty
Published by Pearson (2014)
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Pearson, 2014. Loose Leaf. Condition: New. 10. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0133547906n

More information about this seller | Contact this seller

Buy New
US$ 457.88
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Moriarty, Sandra; Mitchell, Nancy; Wells, William D
Published by Pearson (2014)
ISBN 10: 0133547906 ISBN 13: 9780133547900
New Quantity Available: 2
Seller:
Davinci Book Company, Inc
(Midland Park, NJ, U.S.A.)
Rating
[?]

Book Description Pearson, 2014. Loose Leaf. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780133547900

More information about this seller | Contact this seller

Buy New
US$ 641.89
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds